Are you looking for some inspiration to take your eCommerce business to the next level? Just like anyone else, you don’t want to gamble your hard-earned money away. Ecommerce Business Examples are all around us, especially in 2021.
One of the sure ways to dodge the bullet is to check out what has already worked and follow in those footsteps. It is one thing to know how to run a successful eCommerce business theoretically, but it is a whole different story, running one and being successful.
The basic idea here is to keep your customers choosing your shop over your competitors’. It goes further than just having consistent traffic trickling to your website to converting your onlookers into buyers.
Now let’s take a peek at the strategies that well-known eCommerce stores are using to keep thriving in the digital space. You can then decide which ones will best apply in your situation.
Ecommerce Business Examples our list
The taste of a cookie and milk on your tongue?…Yummy.
But that sounds juvenile.
But not according to Oreo.
That’s why Oreo went ahead to invest in a Twitter campaign dubbed #PlayWithOreo in a bid to connect adults with their inner child. The idea was to change the perception that enjoying an Oreo cookie was limited to a certain age. Who does not want to feel young anyway?
The campaign was simple and interactive, two factors that work magic when it comes to conversion. True to that, that campaign resulted in a 21% global increase in cookie consumption and three times more followers for Oreo on Twitter.
So, go on and win that traffic on social media. That way, you can easily direct those prospective clients to your eCommerce site, and in no time, you will be winning in sales too.
When your small eCommerce business is in the same market as giants like Amazon and eBay, it is easy to feel overshadowed.
But like Bonobos, your business too can thrive.
You are not about to start price wars against already established eCommerce businesses. Those are wars that you know for sure you can’t win. After all, your budget won’t allow you to.
What do you do?
Like Bonobos, you will define your target audience and offer them a product or service super-specific to them. You will also give them a unique customer experience, the kind that they will not find on Amazon or eBay.
So, small as your business maybe, you are not out of options when winning in eCommerce.
Leesa rides on word-of-mouth advertising, and it is easy to see why.
There is no way you will rank position 14 on Best Mattresses of 2020 like Leesa if you are offering your customers crappy products.
Now imagine you recently purchased your mattress from Leesa. If you can’t stop raving about it to your family and friends, there is a high chance that they will be getting a new mattress too — from Leesa, of course. That is the power of word of mouth (WOM).
Do you see what you just did?
Nobody paid you a dime to refer your friends and family to Leesa.
It becomes easy for Leesa to save on its marketing budget but keep winning at sales.
That’s the same way you can offer a great product that your customers just can’t shut up about and make a dent at eCommerce?
4. Warby Parker
If you keep weaving your audience engagement into your marketing strategy, you are, without a doubt, going to build loyalty out of them. That is what Warby Parker is doing.
When the founders of Warby Parker realized how hard it was to find fashionable and affordable eyeglasses online, they decided to fill that gap. And that is how the idea of an eCommerce business was born.
For a successful online presence, you have to grab attention on the internet. Warby Parker has learned the art of storytelling. They involve their audience in creating fun content and eventually build valuable customer loyalty from their user-generated content.
Will Warby Parker’s strategy work for you?
A quality product backed up by an honorable mission.
That is how Greats dominates the eCommerce space.
It’s hard to ignore a product when everyone around is bragging about it — nobody brags about crappy stuff, right?
Now combine a great product with a referral discount.
Greats do not invest much in marketing, and they don’t even worry about it. What they do is tell their story on Instagram and offer their clients great referral incentives. The rest then falls into place.
With a referral program in place, all you need is to get the rules right. You can then sit back and wait for the results since the program will run automatically.
It is exciting to launch your online store, but thriving in the eCommerce space is not for the faint-hearted.
However, it is doable if you invest and get these factors right:
- User experience
Once you have those in place, the rest will fall into place.