If your website does not pop up on the first page of a search engine, 75% of online users do not even know you exist. The online space has become very competitive, apparently with 17.5 quadrillion pages on the internet. If your customers can’t easily find you, you are missing out on the 38% of your eCommerce traffic that would otherwise come from organic search.
That’s why optimizing your eCommerce website, eCommerce SEO, is necessary for you.
Correctly done, eCommerce SEO ensures that your eCommerce site is visible. It, therefore, becomes easy to get leads and conversions.
But that’s not the only way you will gain from search engine optimization of your site.
Benefits You Will Get from Optimizing Your eCommerce Website for Search Engines
Increased Brand Awareness
Businesses tend to use social media, paid advertising to grow their brand overlooking search engine optimization. Even though gaining visibility, traffic, and clicks through SEO is absolutely free, the results take time and businesses lack the patience required.
Search engines like Google have a way of ascertaining the quality of your website’s user experience and deciding whether or not to show it in the search results.
If upon doing a search, your website pops up on the first page of search results, it creates authority and trust with your potential clients.
SEO, when done right, will help you increase the quality of user experience you are offering to your online visitors.
You will Enjoy SEO’s Long-Term Benefits
Buying your way to the top of organic search results through PPC can feel like a better option because the results are immediate, but it’s costly in the long run. Additionally, your stay on top of other paid ads is dependent on how high your competitors are bidding. To keep the results constant, you may need to keep increasing your budget.
SEO, on the other hand, requires some level of patience, at least in the beginning. But once it has picked momentum, there’s no stopping it.
Stay Ahead of Your Competition
As already stated, search engine optimization, like everything good, takes time. Most people prefer quick fixes and opt for PPC. But PPC comes with a cost implication taking up most of the marketing budget.
By focusing on what everyone is ignoring, SEO in this case, you will have enough time to raise your ranking on search engines, naturally. By the time your competitors start working on their SEO, they will be in no position to catch up with you.
The traffic flow and the customers you desire are only SEO away. But you will need to do your optimization the right way and be a little patient until the results start trickling in.
How to Get it Right with eCommerce SEO
Investing your time in building your SEO means you can enjoy all the above benefits. But these benefits will be limited if SEO is not done the right way.
eCommerce SEO is more than just writing blogs, strategically placing keywords, and gaining linkbacks.
With millions of eCommerce sites in existence, trying to get your site on the first page of Google, for example, can be daunting.
It’s, however, not impossible.
How effective your optimization efforts will yield will depend on several factors including:
- Proper use of relevant keywords
- Proper technical web page setup
- Mobile-friendly website
- Quality content
- Properly structured links
To ensure that your optimization is done properly, you will need to involve an SEO expert from the very beginning at the website design stage. That’s because, apart from how you input your content, other website aspects come into play to determine how well your optimization efforts will deliver.
HTML – This is about how the coding of your page is done. When HTML is not optimized, user experience is compromised. Optimized HTML requires Keywords placed in your descriptions, URLs, title, and image alt tags to ensure search bots find your page many times.
Page Design – The design of your eCommerce website matters to search engines. The design and layout of your page will determine how well and fast search engines recognize it.
In-page Content – This is the content on your page, shopping funnel, and the ease of navigation of your website. Content should be well written and of high quality will attract customers and keep them long enough to make a purchase.
Product Descriptions – Your product descriptions should be unique and keywords properly utilized to attract visitors. Product descriptions when done well will do more than get your ranking up but also localize it and subsequently improve your conversion.
Build Links – Links, whether internal or external, added to your website will help you establish authority. Blogs should be relevant, informational, educational, and entertaining that people will naturally want to link to.
Site Usage – There is so much information on the internet all competing for users’ attention. But our attention is limited, and people will prioritize the websites that are easy to navigate. A user-friendly page keeps a user long enough to become a customer.
You built your eCommerce website to sell your products. The internet is your playground. It’s where customers will find you and your products. Since many others are selling, probably, the same products that you have, how do you get seen better than them so that customers will buy more from you?
The answer lies in search engine optimization of your website so you can rank high on search results.
Search Engine Optimization will ensure that your products rank higher than your competitors. That means your advertising costs will go down significantly, and that’s good for your business.
If you are wondering how to stay in front of your customer and increase your conversions, it’s time to optimize your eCommerce website.